What do you get when you combine 10 years of experience building social platforms and a team of fun-loving visionaries with big ideas for the future?

We’ve been bringing people together since 2004, building apps with hundreds of millions of users. Now our experience and momentum have us primed to create the next billion-user idea. We have the luxury to experiment with the latest technology and ideas without being tied to the launch of a particular product. We’re taking multiple shots, iterating as we go.

We love the apps we’ve already created (starting with our flagship, Tagged), but we’re just as excited to innovate, experiment and use our skills to explore the endless possibilities that exist in social technology. After all, isn’t that how you grow?

Our products are social and always will be

  • Tagged

    We launched Tagged in 2004 and it has since evolved into one of the world's most engaging social networks.

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    Combined with its sister brand hi5, there are over 300 million registered members on the service, which focuses on connecting people through features like browse, Meet Me and our Pets game.

  • HI5

    A social network with global appeal, hi5 now intersects with Tagged's user base and offerings.

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    Founded in 2003, hi5 was among the world’s first and largest social networks. By the end of the decade it had evolved into a social gaming focused portal. We acquired hi5 in 2011 and it has since been updated to integrate with the Tagged experience.

  • The Future

    We’re constantly exploring new ways of bringing people together through social apps.

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    The Future

    At if(we), we’re experimenting with new social technologies and experiences to enable meaningful connections. Stay tuned for our upcoming products!

We’ve got a strong team leading this charge

Our executive team has been around the block and they aren’t afraid to think big

  • Greg Tseng

    Greg Tseng

    • Co-Founder
    • Chief Executive Officer
    Read more about Greg

    Greg Tseng is Founder & CEO of if(we).

    Greg leads the if(we) team in pursuit of the company's mission to enable meaningful connections between people. In addition to helping grow if(we)'s successes Tagged and hi5, Greg supports the team in generating new ideas and building great new social products.

    Since becoming entrepreneurs in 1999, Greg and his long-time friend Johann Schleier-Smith have co-founded several companies and launched over 20 consumer web and mobile products. Greg is also an acknowledged expert in viral marketing and has advised numerous Silicon Valley startups. He holds an A.B. in Chemistry & Physics & Mathematics from Harvard University and pursued a Ph.D. in Physics at Stanford University before dropping out to fully focus on his entrepreneurial career.

  • Johann Schleier-Smith

    Johann Schleier-Smith

    • Co-Founder
    • Chief Technology Officer
    Read more about Johann

    Johann Schleier-Smith is Founder and CTO at if(we).

    He leads the company with partner, co-founder and long-time friend, Greg Tseng. Under Johann’s leadership, if(we) conceived, developed and refined Tagged, a social networking product supporting 300 million users in over 200 countries. With balanced interests in software development, data science, product design, and building businesses, Johann works closely the team to meet the trends of 21st century social life, always keen to adapt cutting-edge technology to internet-size and internet-speed applications.

    Johann holds an A.B. in Physics and Mathematics from Harvard University and pursued a Ph.D. in Physics at Stanford for several years, before leaving to fully focus on his entrepreneurial career. He is also an advisor to the Immunity Project, a non-profit initiative dedicated to developing a free vaccine for HIV/AIDS. Outside of the office, Johann can be found riding waves while kitesurfing in summer, and riding snow in winter.

  • Dash Gopinath

    Dash Gopinath

    • Chief Product Officer
    Read more about Dash

    Dash is Chief Product Officer at if(we).

    He brings together the product, design, revenue, customer experience and analytics teams to build products that our users love.

    Dash found his way to tech and startups from Carnegie Mellon University after a brief management consulting detour. He's been involved in consumer products and technology for the last 10 years trying to solve problems in the search, content, and communication spaces. Dash enjoys both executive operational management and getting his hands dirty building products with small teams. He's run cross-platform product development at scale in Yahoo!, Digg and Badoo as well as rolled his sleeves up at TopProspect. Dash was most recently Founder / CEO of Tinode, a messaging-as-a-service startup, which was acquired by if(we).

  • Gene Sokolov

    Gene Sokolov

    • Senior VP of Engineering
    Read more about Gene

    Gene is SVP of Engineering at if(we).

    Gene leads the design, development, delivery, support and maintenance of the technologies behind if(we)'s products.

    Most recently, Gene co-founded and served as CTO at Tinode, a B2B cloud computing company whose first product was Messaging as a Service. Prior to Tinode, Gene served as CTO of Badoo, a social network for meeting new people. He led R&D operations at Badoo's Moscow and London offices, driving the charge to consistently develop new technology for desktop and mobile.

    Gene joined Badoo from Google, where he led the development of multiple global and specifically Russian products. In 2010 he became the Head of Google's Moscow Engineering Center. Prior to Google, he developed financial trading systems and started several small companies. Gene holds a Ph.D. in Physical Chemistry from Stony Brook University.

  • Louis Willacy

    Louis Willacy

    • Senior VP of Legal
    • Head of Corporate Development
    Read more about Louis

    Louis is SVP of Legal & Head of Corporate Development at if(we).

    He oversees all legal matters, including intellectual property, corporate governance, securities compliance, litigation and government affairs. He also leads teams for finance and accounting, people operations and facilities, including employee recruitment and retention, and is responsible for driving corporate development and strategic transactions.

    Louis has significant experience with online media, privacy and technology law and has been closely involved with the evolution of the industry for the past 10 years.

    Prior to working with if(we), Louis served as General Counsel and Chief Operating Officer of Ennovate Media, a media technology company based in New York, where he was responsible for key client relations. He also served as Vice President, Business and Legal Affairs with The Deal, L.L.C., a financial news publishing company also based in New York. Louis began his legal career as a corporate associate with Dewey Ballantine LLP working on mergers and acquisitions and securities offerings. He is a graduate of Wesleyan University (B.A.) and Columbia Law School (J.D.), where he served as an Editor of the Columbia Law Review.

  • Steve Sarner

    Steve Sarner

    • VP of Marketing
    Read more about Steve

    Steve is VP of Marketing at if(we).

    Steve is responsible for marketing and corporate communications for if(we) and also supports the company through other marketing and advertising initiatives surrounding specific apps and products.

    Prior to if(we), Steve led integrated sales at News Corp’s Fox Interactive Media (FIM) for the company’s portfolio of properties including MySpace, IGN, Photobucket, American Idol and Fox.com among others. Before Fox, he spent seven years with Monster Worldwide as Vice President and National Sales Director. At Monster, he led sales and marketing efforts for its social media sites, including Tickle, Ringo and affiliated social networks such as Bebo and Hi5. Steve holds a Bachelor’s of Business Administration from California State University Long Beach.

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